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Exponentlogic Solutions

Digital Marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, ebooks, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.Services we offer are

Social Media Marketing

A major part of business is adapting to the current trends of the world. A trend that has only gained steam throughout the years is the use of social media. Really, social media has moved beyond trend status given its proven power. Nevertheless, a business that does not take advantage of social media marketing will be missing out on some serious reach. And missing out on reach means missing out on growth.Social media marketing does both, but it in a more effective and far less expensive way than traditional advertising, such as commercial and radio. Most social media platforms are free to set up and any advertising expenses cost very little. You will hardly have to dip into your budget to reach hundreds, thousands, and maybe even millions of people!Social media platforms for your business include:

Our social media team is devoted to helping your business gain reach through a number of platforms. We post on Facebook, Twitter, Google+, Instagram, Pinterest, YouTube and LinkedIn. We will get your account set up throughout and manage them for you. This way, you can use your time to handle the everyday operation of your business.

Search Engine Optimization

SEO is the shortcut your business can take to increase web traffic and generate more sales. Keyword selection and usage is essentially the focal point of search engine optimization. Every page and post needs a keyword and every page and post needs to use a keyword strategically.The goal behind all search engine optimization efforts is to rank web pages and blog posts on the first page of search engines.Another aspect that search engine algorithms actively evaluate is the overall content quality. Is a post well-written? Is a post relative to the keyword? Does it stay on topic? Is it informative?Content has to be written from a customer perspective. Remember, you are writing to fulfill someone's need. Backlinking also influences Search Engine Optimization.You can give visitors access to additional blog posts or pages that relate to and help further explain a part of the current post which they are reading. Your readers can become more educated about your products and services.For any images you include in your content, be sure to insert the focus keyword in the alt text.We highly suggest you track your web traffic through Google Analytics.We use it for each of our client websites. Our experts are constantly monitoring your account for your business.

Do you want to improve your digital marketing effort of your business?That will improve your sales of your business.Please give us a call 469 215 7898 or email us on info@exponentlogic.com .

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