UX design refers to user experience design, while UI design stands for user interface design. Both of these are crucial to an IT product and need to work closely together.Despite being very integral to each other, the roles themselves are quite different, involving distinct processes.

Why do you need ui-ux-design

In today’s fast-paced society, the most successful websites/applications are those that respond quickly and efficiently. Design and software is now heavily based around user experience because it has become all about the consumer. If your website takes fifteen seconds longer to find a specific product as compared to your competitor’s site, you can be assured that it will show in the reports. Oftentimes, users search the web in essence of knowing generally what they want to find. Even if they are simply browsing, it is up to you and your UI/UX designers to navigate them through your site in the most efficient way possible so they can get the product or service they need.Interested in using ui-ux-design in your next development project? Please click on contact us button below.

Advantages of ui-ux-design

Search engines love great user experience! Google gives you a rating to improve results in both organic search results and with Google Add Words. The user experience of your site is a main part of their calculation for your rating. Have poor user experience, Google will penalise you and you will either fall off the top page of results or be inefficient in your add words campaign.You hope that your website supports customers to self serve. Often customers prefer self-service and it keeps the bean counters happy with less calls to costly call centres. Surveys and user interviews can be used to identify customers top tasks. Designing for these tasks is a sure way to reduce traffic to the call centres and save costs. ser research and data will give you real insights for improving your conversion rates (online purchases, registration, bookings etc.). You can find out where users are dropping out, frustrated, and where they have trouble understanding your offerings.


a)Clickable Prototypes

b) Competitors' analysis


Getting started: Let’s discuss your project requirements

We are eager to serve you. You can reach us simply by sending an email, filling up an inquiry form or calling to your nearest Exponent Logic office. We will contact you at the earliest to further discuss your project requirements in detail.